“Coffee Zoom” is a coffee ordering mobile app that allows user to order coffee both for pickup and delivery from local coffeeshops in a convenient manner for consumers all while supporting and empowering local businesses.
For more information on any aspect of the project, I encourage you to explore the attached Notion documentation that is linked to the multiple buttons on the page.
If you would prefer a more detailed overview of my process I would also encourage you to read my Medium article attached below.
Additionally, for readers who are visually impaired, I have recorded a video where I go through project.
Existing food delivery platforms are not geared towards the small cost, highly fragile nature of coffee delivery both with their delivery costs and minimum delivery fare limits.
Meanwhile, local coffeeshops are being bypassed by the potential benefits of ordering platforms, damaging their longevity in the way of coffee chains
The ability for users to have a more holistic digital coffee ordering experience, while giving individual coffee shops greater market exposure.
In a bid to get a better sense of what Coffee Zoom as a product would take, a mock press release, which would be published during the launch of the Coffee Zoom app, was created (hypothetically).
Delivery of a digital marketplace of local coffeeshops
Pickup service for customers to skip the queue
Highlighting local coffeeshop identity
Following on from my competitive audit, I was really eager to get in touch with users directly and get a sense of what they would like from a platform such as Coffee Zoom.
In order to get in touch with the users for this project, I reached out to a number of Facebook and Slack groups
Connecting with users on these sites, I interviewed with a number of users in exchange for a €15 Amazon card
There was a number of really great insights I received from users during the interview process. These insights governed the development of the project as whole, while being the basis for the user personas which were subsequently developed
Sunny is a landscape designer based in Boston, USA. She mostly uses online ordering services for pickup and would appreciate an ordering platforms where she can go straight into the store
Sanket is a software engineer based in Pune, India who predominately drinks instant coffee at home. As he is not a frequent coffee drinker, he would appreciate a platform that lists the ingredients.
Maria is currently working as a teacher in Berlin, Germany. Her drink of choice is one with a lot of milk in. In a ordering platform she would like the ability to search local coffeeshops within the app
To the right is an affinity map of all ideas and concepts that were generated in self reflection and through chatting with users.
User flow for the ordering process of an Americano
The journey and experiences of a user going through the ordering process based on the ideation and research phase of the project
After defining the problem space for Coffee Zoom and having some really insightful conversations with different users, both in a moderated and unmoderated setting, I was really excited to get started with putting my ideas and concepts on to paper and then Figma.
Designed in Whimsical
Progressing onto the high-fidelity portion of the project, I tried to employ a design that evoked coffee and alertness. This was done by employing oranges and browns to reinforce this concept.
Below is a number of screens that showcase the ordering flow of an americano for a user in the app.
I went ahead with gaining further user insights into the project.
Whether it be the visual layout, unintentional pain points or general user frustrations, conducting several unmoderated usability tests any user difficulties with the platform would be uncovered.
One user highlighted the need to have a more clearer back button to allow for movement within the pages
Uniform card design in comparison to the favourites and homepage of the app
Below is a link to the Figma file that includes the interactive prototype for Coffee Zoom as it would be used by final users following development
One deficit of the project was the lack of coffeeshop identity within the app.
If/when later iterations of the app go into development, a more coffeeshop focused feature such as a dedicated flow for outlining the coffeeshop's story will be taken.
